How Google SHOULD advertise Android
I love this Google Chrome ad because it's about real people, their hopes and dreams and how Google Chrome and apps help drive that dream. The ad isn't about tech, it's about people. Why isn't Google taking this approach with Android?Which ad works for you? Google needs to remember that advertising is about selling and selling is about emotion. The Chrome ad is full of emotional appeal, in the Android ad it's completely absent...Most consumers don't know about Tron light cycles, they don't care about specs... They want to know how using Ice Cream Sandwich is going to make them feel. Google Chrome gets that. Google Android thinks like an emotionless robot.