Entrepreneurs and startups are doing it. Most of us dream of it. Disruption. We want to shake the foundations of what we do. We want to wrap our day jobs in blogger glory, we want to come up with the Next Big Thing. We want to invent the "imagine an iPad and a X mash up". We want to come up with the next "Lean Startup methodology"...

But, I have come to a realisation today. Until you disrupt you, you can't disrupt anything else.

Disruption isn't a product, commodity, social status or virtual good: disruption is an internal code, a realignment of everything that you stand for. Disruption is a new personal mission, vision, values statement put into action.

You have to disrupt you first.

You can't build the Next Big Thing by going about your daily work in the same way day after day.

You can't meet your next collaborator if you keep mixing in the same circles.

You can't get healthy by adopting the same old diet and exercise plan - junk food and sitting on your arse all day.

You can't pursue innovation through stagnation.

Being the anti-George (you know the Seinfeld episode when George decides to do everything the opposite) might just be the best strategy yet. Give it a try. Instead of being shy, be confident. Instead of churning out the same old corporate copy crap, fill your words with colour, caring and authenticity. Don't just phone it in for your next customer, be the Employee of the month. Don't just drink another can of soft drink, go for water instead and get your energy from fruit or from exercise.

I'm going to give it a try. I am going to Disrupt me. Are you going to disrupt you?