If I was really going to follow the advice of many web entrepreneurs and go the "do what you love" route to my first startup, I'd launch a company that makes the best chicken soup with matzah balls in the world.

There are a few problems with this concept:

• I can't cook chicken soup
• I can't make matzah balls
• The market for this kind of startup is probably in NYC, USA and I live in Melbourne, Australia
• I'm not sure the matzah balls would survive the 16680 kilometers/ 10365 miles.

Sometimes it's just not feasible to "do what you love" most, but there are plenty of other things that I love that I could turn into a startup:

• I love spending time with my kids, sparking their imagination
• I love writing
• I love health care communications
• I love tech, apps, tablets, social media

Somewhere in there are a few startups waiting to happen...

So, what do you love and when are you launching your startup?