Jason Berek-Lewis (JBL): Ahem, Lord Vader thank  you so much for taking the time to speak to me and for gracing my blog with your blackly evil pressence. I'm a huge fan... I still have my 1978 12 inch figure...

Darth Vader: You don't know the power of flattery!

JBL: Ah, yes your eminence... Tell me about your experience with social media?

Darth Vader: Incompetent fool! Have you not seen my Twitter page?

JBL: Yes...

Darth Vader: Do I have to Force choke some sense into you?

JBL: Careful sir... I take warfarin!

Darth Vader: Warfarin? Where's Warfarin? Somewhere in the Outer Rim? Do we control the Warfarin system? Where's my galactic map?

JBL: Social media?

Darth Vader: As part of my preparations for the Empire's immenent take over of your... rock... I've been studying Twitter particularly closely...

JBL: Your take?

Darth Vader: All the Empire need do to paralyze and crush your insignificant world is call on our agents to tweet out some inane rubbish about Justin Beiber...

JBL: I've always expected he was an Imperial agent, a portender of great doom... A deliverer of unbalance in the Force...

Darth Vader: Silence worm!

JBL: Twitter?

Darth Vader: @ev seems to have allowed the Rebellion to take hold in this space. I'm sending out some Imperial Probe Droids to ... ah ... probe the situation. The Emperor may have allowed the Rebellion to build sympathy in the Imperial Senate. He won't do the same with Twitter. We will crush this system. There will be no one to stop us this time...

JBL: But, you have quite the following on Twitter...

Darth Vader: Fanboys mostly, I presume. I will deal with them soon enough.

JBL: How?

Darth Vader: I'm planning to use Plixi or some other photo sharing service to tweet a photo of Princess Leia in her metal bikini... 30 years later!

JBL: MY EYES!! 

Darth Vader: Don't tell Palpatine I said this, but there are some things in the galaxy even more terrifying than him!

JBL: Ever thought of turning your attention to blogging?

Darth Vader: I've read your little site... Is this a good platform for exploring father/ son issues? Luke never returns my calls!

JBL: It could be great to get some things off your chest... I mean your radioactively powered chest plate... I mean your...

Darth Vader: Don't bother mentioning the word heart... Blogging scum!

JBL: Why are so many denizens of the Star Wars Galaxy on Twitter? Even Jabba The Hutt's there...

Darth Vader: Mostly, we need something to do... It's been more than 30 years since Lucas made a decent movie with us...

JBL: Is there a Dark Side to all this social media stuff? I mean many people spend more time on Twitter and Facebook than they do with real people, exploring real world emotions...

Darth Vader: Exploring my emotions didn't work out too well for me, did it?

JBL: Don't you think people would be better off being productive than tweeting about their lunch or Liking virtual farm animals?

Darth Vader: The Rebellion would be infinitely more effective if our subjects could actually focus on anything for a significant period of time. Why do you think our tech guys came up with status updates and instant notifications on your phone?

JBL: It looks like our commlink will go down soon... Any final thoughts on blogging your worshipness?

Darth Vader: Don't spend all your time being jealous of Chris Brogan or Gary Vaynerchuk... You know where jealousy and envy take you: I always wished I was Obi-Wan and... well that didn't work out too well. Be true to yourself... There is good (posts) in you.