It's not about form. It's not about design. It's not about logos. It's not about OSes. It's not about internal memory. It's not about the price. It's not about fruit or robots...

It's about content.

The Apple iPad has been winning the tablet game because of what it can offer through the App Store. Android, Windows, Symbian, WebOS: no other platform could match or better the App Store on content.

Until now...

The Amazon Kindle Fire is not about all of the elements I outlined about. The Kindle Fire is not about tech specs that most consumers could care less about. The Amazon Kindle Fire is a content first strategy. By winning on content, and value for money, the Kindle Fire has killed every other Android tablet and will pressure the iPad.

Your startup, not for profit, large corporation, hospital, bank, insurance company, surf store or chocolate manufacturer can learn from this too: compete on content. Develop your content, your story, your media as a point of difference for your app, telephone, online magazine, blog, dog walking service... Once you get your content together, build the killer platform to deliver it: the tools to do so have never been more accessible.

We're all publishers now and if you haven't got your story, your content, your platform right... your product or service can never be #winning.

Do you agree?